Gift giving is a major part of western culture. Whether it is for birthdays, weddings, fathers, mothers or for valentines day.
You already know that gift giving is a way you show your appreciation, your interest and your gratitude. Giving the right gift can also strengthen the bonds between people.
However, Behavioural Scientists at South University – Savannah have researched what happens to the gift giver and the results are surprising.
“There is an emotional lift when searching for the gift” says Devin A. Byrd PH.D. Meaning that the benefits start as soon as you start thinking about and searching for that perfect gift.
He goes further to say that through this research gift giving “feels good internally, and there are extrinsic benefits as well”.
There is an enormous sense of satisfaction when you see the expression on the face of someone that is receiving your gift. However, the feeling expressed in your gift depends on the relationship between the you and the person receiving your gift.
Friend to Friend
The research found that when you give a gift as a friend your connect means they may experience different feelings. Thoughtful gift exchanges between friends helped develop a thoughtfulness of one-another. Helping to maintain your bond of friendship. Giving gifts that were not liked or linked to negative emotions did the opposite.
In romantic relationships the feelings developed depend deeply on the situation. Where there is an active romantic relationship then the gift should involve an element of sentiment. This then helps develop the connection between the two and enforces the sentiment. Therefore if the gift is one of love then that love connection grows stronger.
How to choose the right gift
Whilst the research seems to only tell us what we already felt (which is still good to know) the truth of the research seems to be that the important part of giving a gift is the thought. More importantly, the message that comes along with that gift needs to be shown in the gift, by sentimental value or otherwise.
We specialise in customised and personalised gifts. You can add the thought that counts – ensuing that your message is always clear, making your gift truly meaningful and unique.